Summer is the Super Bowl of beauty. Between the heat, the sweat, the SPF layering and the parade of weddings, pool parties and rooftop everything, your warm-weather products have to perform under pressure. Luckily, beauty brands understood the assignment.
This year’s newest beauty launches are high-performing, hyper-viral and (in many cases) vanishing from the shelves faster than lip balm in a heatwave. Up next, we shared the summer’s buzziest launches worth the hype (plus deets on where to buy them before they sell out).
Summer 2025 Hair Launches
Dyson Airwrap Coanda 2x Multi-Styler
Dyson’s latest Airwrap just got a serious upgrade — its new motor delivers 30% more power for faster, smoother styling. With six interchangeable attachments, the new Airwrap can dry, curl, wave, straighten and volumize, all without extreme heat. At $699.99, it’s Dyson’s priciest hair tool to date, but earns its keep by replacing an entire salon’s worth of gadgets in a single device.
Price: $699.99 at Dyson (currently out of stock) sign up with Notify Me option for stock alerts
Shop Now at Dyson
Fenty Hair The Clear Thinker Detox Shampoo
Rhianna’s newest shampoo is powered by salicylic acid and fruit pectins to banish buildup, oil and grit without harsh stripping. The result is squeaky-clean roots, more bounce and less grease. And bonus? The Clear Thinker smells delicious — clean, fresh, with a hint of sweetness.
Price: $32 at Sephora
Shop Now at Sephora
OUAI Super Dry Invisible Dry Shampoo
New and improved, OUAI’s latest dry shampoo has been upgraded with an invisible finish and ultra-fine mist. The new formula effectively removes oil without leaving texture or white residue, making it suitable for all hair types and colors. This version is also infused with a soft, clean floral scent that keeps your hair smelling freshly washed.
Price: $30 at Sephora
Shop Now at Sephora
Summer 2025 Skincare Launches
Bloomeffects Tulipscreen Whipped Butter Crème SPF 50
Bloomeffects’ newest sunscreen melts into the skin, delivering broad-spectrum protection with a silky finish. The ‘screen is powered by zinc oxide and antioxidant-rich tulip extracts that leave skin nourished and glowing. At the time of writing, the product is sold out (so get your name on that waitlist).
Price: $52 at Bloomeffects, currently sold out. Join the Wait List for stock alerts
Shop Now at Bloomeffects
Tatcha Dewy Milk Moisturizer
A summer-friendly spin on the cult-favorite Dewy Skin Cream, this new launch delivers the same glow in a lighter, milkier formula. The moisturizer hydrates without feeling heavy, thanks to Japanese superfoods like reishi, algae and fermented rice.
Price: $64 at Tatcha
Shop Now at Tatcha
OLLY Mood + Skin Body Scrub in Bright
Part of OLLY’s new body care line, this scrub combines physical exfoliation with skin-loving ingredients like vitamin C, caffeine and ginseng. The scent is an energizing citrus neroli that smells like summer vacation.
Price: $12.99 at Amazon
Shop Now at Amazon
Luna Bronze Self Tanning Jelly
Luna Bronze’s latest formula is a lightweight jelly that applies easily and dries quickly. Its unique texture sits between a water and a gel, and it gives a streak-free glow with no orange tint or funky smell. It’s great for first-timers or diehard faux-tanners alike.
Price: $34 at Luna Bronze
Shop Now at Luna Bronze
Glossier Body Spritz – Orange Blossom Neroli
This new body mist from Glossier is an elegant, grown-up upgrade to the Bath & Body Works sprays of your teenagehood. The Orange Blossom Neroli is light, fresh and sophisticated, with top notes of bergamot and pear water beneath a blend of orange flower and neroli buds at the forefront.
Price: $35 at Glossier
Shop Now at Glossier
Summer 2025 Makeup Launches
Polite Society Highlight Society Powder
From the co-founder of Too Faced comes this buttery, blinding highlighter that adds a warm, mirror-like glow to cheekbones, eyes and collarbones. The powder is vegan, cruelty-free and designed to catch the light in all the right ways.
Price: $34 at Ulta
Shop Now at Ulta
Tarte Maracuja Juicy Multi-Stick
Tarte’s multi-use stick adds color to lips and cheeks in one swipe. It’s formulated with maracuja oil and other fruit extracts to nourish as you wear it. Available in a variety of flattering shades, the versatile product is a no-brainer for your beach bag and/or glove compartment.
Price: $30 at Ulta
Shop Now at Ulta
The post Summer 2025’s Beauty Must-Haves That Are Going, Going, Gone appeared first on The Real Deal by RetailMeNot.
