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We kicked off 2026 with the first press conference of the year, and what better company than Samsung, prolific event-haver, to open with. Here at CES 2026, the tech giant is held a presentation called "The First Look" to showcase its home products and a milieu of AI-infused announcements.
Many of the products announced on stage were not actually new, but instead had been dripped out by Samsung recently. Like its minimalist Music Studio speakers or new Micro RGB TVs. We did get a closer look a previously undisclosed set, a flagship 130-inch Micro RGB TV framed by a giant metal easel with embedded speakers. It's one of the most striking sets we've ever seen, but it's much more in the realm of concept than reality. (That's not to say they won't sell it, just that we've heard no plans and if they do it will be hideously expensive.)
Samsung's flagship Micro RGB TV.Devindra Hardawar for Engadget
As for the rest of Samsung's Micro RGB TV line, that may actually be slightly more affordable. The company released its first set last year for an eye-watering $30,000, but that was a 115-inch proof of concept. This year it'll be offering TVs in more reasonable sizes, including the ever-popular 55-, 65- and 75-inch sets. We don't know pricing on those but those smaller models will definitely be cheaper than $30,000. For those that want something bigger, there'll also be 85-, 100- and 115-inch models. As before, the Micro RGB range will offer a purported 100% coverage of the Rec.2020 color space, which is something that even the highest-end OLEDs can't match.
While they may have been announced prior to CES, we did get a few minutes in person with Samsung's Music Studio speakers in the demo area after the big show. The Music Studio 5 and 7 are wireles speakers supporting both Bluetooth and Wi-Fi. The Studio 5 has a four-inch woofer and dual tweeters, while the Studio 7 has a 3.1.1 setup with top-, front-, left- and right-firing speakers to give an "immersive 3D audio experience." For all of that, it's clear the main draw of these new speakers is the design, which is definitely striking.
Another thing from those heady pre-CES days was the Freestyle+, the latest attempt at a micro projector from Samsung. Like previous Freestyle models, it's small and unobtrusive, but this one is a little brighter and has "smarter AI capabilities."
“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”
Samsung's Music Studio 5 speakers at CES 2026.Billy Steele for Engadget
There were even products that Samsung didn't mention on stage that we then found in the demo area. Like the Samsung HW-QS90H soundbar, a new skew on its popular HW-QS90 line that targets those of us that would rather not have a subwoofer sitting in our living rooms. It's an all-in-one 7.1.2 soundbar with 13 drivers, including four (we're assuming) woofers for its "Quad Bass Woofer system." Or the
And that was really that for the big announcements. The rest of the stage show was focused on how Samsung thinks (or really, at this point, insists) AI is going to make all of its products more useful. Demos included using AI noise cancelling to turn off the commentators in a soccer match, using AI to watch recipes on your fridge door, using AI to wash your clothes better (?) and... to cut a long story short, Samsung would very much appreciate it if you could please use AI.
We're expecting to see and hear more from Samsung during CES, but for now you can find all of our news stories and more detailed hands-on impressions below, or if you want to relieve the event in extruciating detail there's the livestream replay too. (Don't worry, though the video is three hours long the event itself was a tight hour.)
Samsung hands-on impressions at CES 2026:
Samsung brought an absolute beast of a 130-inch Micro RGB TV to CES 2026
Samsung Music Studio 5 and 7 hands-on: Unique speaker designs debut at CES 2026
Samsung HW-QS90H soundbar hands-on: Impressive bass performance without a subwoofer
Samsung’s Freestyle+ projector hands-on: Much brighter and impressively adaptable
Samsung's biggest announcements at CES 2026 so far:
Samsung will show off its expanded Micro RGB TV series at CES
Samsung's latest Odyssey gaming monitor has a 32-inch 6K screen with glasses-free 3D
Samsung's two new speakers will deliver crisp audio while blending into your decor
Samsung's latest Freestyle portable projector is brighter and smarter
This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/samsung-first-look-at-ces-2026-the-biggest-announcements-from-the-years-first-press-conference-230059466.html?src=rss